This course is designed to simplify the best practices of Lead Generation using Facebook Ads,
so you can understand how to reach and engage your audience and improve your chances of
getting a positive reaction to your Facebook advertising campaigns.
Understand the art of Facebook ads & lead generation using proven, simple and effective
• Discover the basics of Facebook advertising
• Learn how to properly identify with your customers and avoid wasting money
• Discover the tricks to creating a landing page that converts
• Understand the different formats of Facebook Ad Targeting
Knowing how to create effective landing pages is an essential element of online lead
In the course you will learn how to avoid 'fishing' for your customers and instead, create
targeted and relevant Facebook ads. We'll also examine the elements that make up a high
converting landing page onlione. You'll hear from Digital Marketing experts, as well as benefiting
from real life case studies.
From understanding the basics, through to learning simple techniques, you will leave this course
ready to engage potential customers on Facebook and convince them to leave you their
I designed this course to offer you an easy to follow, comprehensive guide to lead generation
using Facebook ads. Lead generation and Facebook advertising are two topics that can be
made complicated very quickly. This is why I have prepared slide presentations with a running
commentary, so you can enjoy the visuals and explanations that go with them.
I hope you enjoy learning the basics, and I look forward to connecting with students who have
any requirements or questions.